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PR campaigns

Hundreds of
honest reviews.

You ship the product. We do the rest.

We hand your product to verified US creators and turn what they honestly think into a wall of content. One manager runs the whole thing, from picking creators to hitting 100% of the KPI we promised.

2,000+

creators active daily

1.4×

we ship for 100% KPI

50+

campaigns run

Brands we've pushed into the US

JUNG SAEM MOOLMEDIHEALSKIN&LABJAMINKYUNGRound LABCHAHONGNONGSHIMDongguk
Read this first

PR won't
spike your sales.

We'd rather say it up front. If you need sales this week, run performance marketing, not PR. PR builds the awareness and trust that make those ads convert later. Here's exactly where it fits, after years of running this.

Impression

Reach

Where PR works

Consideration

Consider

Search & PDP traffic

Conversion

Convert

Actual purchase

Top of the funnel. PR lives at the reach stage and feeds everything below it.

It doesn't matter how many creators you book or how big their followings are. PR isn't wired to print sales overnight, and anyone who tells you otherwise is selling you something.

What it does is plant awareness and nudge people toward the ‘consider’ stage. From there they go search you up or land on your Amazon page. To actually close them, a video PR play that fills your Amazon Product Video slot does the heavy lifting.

The flywheel

01

Seed at scale

Stack up content

02

Proof builds

Awareness & trust

03

Pour on paid

Meta & Amazon ads

Once the content stacks past a tipping point, layering Meta and Amazon ads on top turns reach into real sales numbers.

Nano-influencers

Real pull beats
a big number.

Creators with a thousand followers look small on paper. But they're tight with the people who follow them, and they often convert better than the names with a million.

  • Followers who actually engage
  • Real pull in specific cities and niches
  • Content that reads honest, not staged
  • Small enough to talk back to fans 1:1
  • Trust and closeness the big accounts lost

50,000+

creators in our network

100%

US-local, no overseas padding

By fit

matched to your category

1mo+

active accounts only

Why us

The hard part is
ours to handle.

01

We build a plan, not a booking

Anyone can DM a list of creators. We read your brand and the US culture around it, then match by fit instead of follower count.

02

Our own creators, recruited direct

These creators are our own, not a reseller's list. Everyone comes from our own community of 2,000+ daily users, and 98% of them are US-based.

03

One manager, the whole way

You get one person who owns your campaign across the time zones, the language, and the culture gap, from first brief to final report. Nobody hands you off.

04

We ship 1.4x so KPI holds

As a rule we send 1.4x your target content volume. Some creators always flake. The buffer is there so you still hit 100% of the number we promised.

Our platform · Collaboom

Watch every
creator come in.

Collaboom is the recruiting platform we built ourselves. When your campaign opens, we recruit on it in the open, and you can watch who applies in real time and pick the creators yourself.

Recruiting in the open

Nothing hidden. You see exactly where creators come from and how they got there.

Live applicant feed

Watch the count climb and see precisely which creators raised their hand, as it happens.

You make the picks

Read the profiles and choose the creators who belong with your brand, yourself.

All in one place

Recruit, select, and run the whole campaign from one screen. No messages scattered across five apps.

Content options

Pick the PR
that fits the goal.

Every option runs in the US and recruits creators with 1,000+ real followers. Tap a card to see how each one works.

Item
PopularBasic PR
Link in Bio PR
Amazon Video PR
Amazon Video PR Plus
Content1 TikTok short-form1 TikTok short-form1 TikTok short-form1 TikTok short-form
Bio linkNot includedIncludedNot includedNot included
Amazon videoNot includedNot includedIncludedIncluded
KPI delivery1.4x shipping1.4x shipping1.4x shipping1.4x shipping
Reuse4 weeks included4 weeks included4 weeks included1 year
CostCustom quoteCustom quoteCustom quoteCustom quote

Pricing is tailored to your campaign. Get a quote →

Shipping

Just hand us
the box.

Send us the product and step back. We carry it from US logistics all the way to the upload.

01

We clear customs for you

US customs trips up most first-timers. We handle it as standard, so a stuck box never stalls your launch.

02

Up to half the domestic cost

We ship on a local US logistics network instead of mailing from Korea, which cuts your per-unit cost in a big way.

03

Ship to upload, one hand

We track it from the moment it leaves the warehouse to the moment the content goes live, and chase down anyone who's late.

What makes it work

Three things we
never skip.

We do more than mail product. We set up the conditions where content people believe actually gets made.

01

A package worth filming

The unboxing is the first frame of every video. A PR kit that feels like a gift gives creators something to react to.

02

Creators who actually fit

We pick people whose feed your product belongs in, so the post lands as a recommendation, not an ad.

03

Reviews people believe

We brief, we don't script. Honest content is the only kind US shoppers trust, and the only kind that moves them.

Is this you?

PR pays
off when…

01

You're making your first real push into the US

02

You want wide reach without a paid-media budget to match

03

You need a wall of honest reviews before you scale ads

04

You sell something people try: beauty, food, home goods

How it runs

Start to wrap,
6 to 8 weeks.

Every step runs through your Toomyung People manager, from the first creator to the final report.

01Week 1-2

Recruit the creators

We open recruiting on our own platform, Collaboom, and pull in creators who fit your brand.

02Week 3-4

Ship 1.4x the target

We send 1.4x your content goal so 100% KPI holds. Local US shipping partners, plus free warehouse storage for up to 2 months.

03Week 5-6

Create and post

Content gets made and goes live in about 2 weeks on average. The 1.4x rule covers the no-shows.

04Week 7-8

Report the results

We hand you the numbers that matter at wrap-up: content links, reach, and engagement, in one place.

Client Reviews

Stories from the brands
we've worked with.

After our PR campaign with Toomyung People, our brand awareness in the US climbed noticeably. The data-driven reporting stood out the most. They laid out a clean before-and-after analysis that made reporting to our executives easy.

M
Brand Manager, top-selling Olive Young brand

The UGC quality blew past our expectations. Because real local creators made it, it landed naturally with US shoppers, and the paid ads we built on it saw a 2.4x lift in CTR.

L
Founder, color cosmetics brand

The results were excellent for the budget, and we re-signed for the next quarter right away. The micro-influencer strategy worked especially well, and it felt less like an agency running posts and more like a partner thinking through our US launch with us.

D
CMO, skincare brand
FAQ

The stuff people ask.

What's the difference between PR campaigns and paid campaigns?
PR campaigns gift the product and rely on influencers posting voluntarily, while a paid campaign pays for posting and guarantees it. PR is strong for trusted, large-scale reach; paid is strong for content control and guaranteed posting.
How does the package work?
It runs on the same PR system we always use (our own Collaboom platform, a dedicated manager, and the 1.4x shipping rule for 100% KPI). Choose a 50/100/200-creator package to match your brand's goals and stage.
How is 100% content KPI guaranteed?
We ship 1.4x your target content volume up front. For example, if 100 pieces of content is the KPI, we ship 140. Even if some influencers don't upload, the 1.4x buffer is designed to still reach 100% of the final KPI.
What kind of influencers get matched?
From our own community pool of 2,000+ daily users (98% US-based), we select creators from nano-tier (1,000-10,000) and up, based on brand analysis. We match by brand fit, not follower count.
Can I choose the influencers?
Collaboom is a PR platform that handles matching between influencers and brands. If the KPI is 100, we recruit 140 under the 1.4x rule, so applicants exceed the target. At that point, the Toomyung People manager reviews each influencer's past history and brand fit and curates the final list of 140 to share with you.
How does payment work?
We issue a tax invoice on the contract date, and you pay the following month. All prices exclude VAT.
Is shipping included?
No. You can use Amazon FBA or your current 3PL as-is, and Toomyung People can handle it for you if you'd like. Cost varies by box weight and volume; when we handle it, we ship door-to-door from a US warehouse straight to the customer.
How does content reuse work?
Every video published through PR includes 4 weeks of reuse rights by default. After that, if you want to use a high-quality video permanently, you can buy it per video; permanent purchase runs between 50-120 USD per influencer.
What's the minimum quantity?
Basic PR starts at 50 (50/100/200), and Link in Bio, Amazon Video, and Amazon Video Plus start at 5 (5/10/20). Pick the quantity you need per option in the cart. For larger volumes, request a custom quote in your message when applying.
Build your package

Add what you need.
Apply in one go.

Set a quantity per option and the total updates as you go. Stack a few options and send them all at once.

First customer only

New here? Try our PR Trial Campaign

Basic PR 10 + pick 1 below, 3 creators at a special first-customer price. Only available to first-time customers who have never used Toomyung People before.

First-customer deal · See it in your cart

Basic PR

Popular

Send products and secure authentic review content at scale

1 TikTok short-form · 4-week content reuse

Select quantity · From 50 creators

Link in Bio PR

Connect straight to your purchase page via the profile Bio link

1 TikTok short-form · Bio purchase link · 4-week content reuse

Select quantity · From 10 creators

Amazon Video PR

Boost conversion with videos on your Amazon product page

1 TikTok short-form · Amazon video upload · 4-week content reuse

Select quantity · From 10 creators

Amazon Video PR Plus

1-year content reuse on produced videos for use as ad assets

1 TikTok short-form · Amazon video · 1-year content reuse

Select quantity · From 10 creators

· For each option, you pick one of the listed quantities — for example, you can't combine Basic PR 50 and 100 to run 150.

· You can start from the listed minimum quantity. If you need a custom quantity, write it in the inquiry field and reach out — your manager will provide a tailored quote.