Hundreds of
creator videos.
You ship the product. We do the rest.
We send your product to verified US nano and micro creators and collect what they honestly think, one TikTok each. Built for brands launching or growing in the US, with one manager running the whole thing from picking creators to hitting your video target.
1:1
dedicated manager
1.4x
shipped for every video target
US
address and phone verified
Brands we've worked with in the US
Seeding won't
spike your sales.
We'd rather say it up front. If you need sales this week, run performance marketing instead. Seeding builds the awareness and trust that make those ads convert later. Here's exactly where it fits, based on years of running it.
Awareness
Reach
Where seeding works
Consideration
Consider
Search & PDP traffic
Conversion
Convert
Actual purchase
Top of the funnel. Seeding lives at the reach stage and feeds everything below it.
It doesn't matter how many creators you book or how big their followings are. Seeding isn't built to produce sales overnight, and anyone who tells you otherwise is selling you something.
What it does is plant awareness and nudge people toward the ‘consider’ stage. From there they look you up or land on your Amazon page. To help there, Amazon Video Seeding puts creator videos in the running for your listing's video shelf, where shoppers make the final call.
The flywheel
01
Seed at scale
Stack up content
02
Proof builds
Awareness & trust
03
Add paid ads
Meta & Amazon ads
Once the content piles up, run Meta and Amazon ads with it. That's where seeding turns into sales.
Real pull beats
a big number.
Creators with a thousand followers look small on paper. But they're close to the people who follow them, and they often convert better than the names with a million.
- Followers who actually engage
- Real pull in specific cities and niches
- Content that reads as honest
- Small enough to reply to followers one by one
- The trust big accounts have lost
Direct
recruited in-house, no reseller
Verified
real US address and phone
By fit
matched to your category
The hard part is
ours to handle.
We build a plan first
Anyone can DM a list of creators. We read your brand and the US culture around it, then match by fit instead of follower count.
Our own creators, recruited directly
Every creator comes from our own community, verified with a real US address and phone number.
One manager, the whole way
You get one person who owns your campaign across the time zones, the language, and the culture gap, from first brief to final report. Nobody hands you off.
We ship 1.4x so you hit your target
As a rule we ship 1.4x your video target. Some creators always drop out. The buffer means you still hit your target, and videos past it cost nothing extra.
See who applies,
as it happens.
Collaboom is the recruiting platform we built ourselves. US creators join, connect their TikTok, and apply to the campaigns they want. So the people holding your product are the ones who asked for it.
Recruited directly
Creators join Collaboom themselves. No agencies or resellers in between.
You see who applied
Watch the count climb and see which creators raised their hand, before we pick.
Checked before anything ships
TikTok account, US address and phone are verified, and a person reviews every creator before your product goes out.
All in one place
Recruit, select, and run the whole campaign from one screen. No messages scattered across five apps.
Pick the seeding
that fits the goal.
Every option runs in the US and recruits creators with 1,000+ real followers. Open a card to see how each one works.
| What's included | PopularBasic Seeding | Link in Bio Seeding | Amazon Video Seeding |
|---|---|---|---|
| Content | 1 TikTok video | 1 TikTok video | 1 TikTok video |
| Bio link | Not included | Included | Not included |
| Amazon video | Not included | Not included | Included |
| Video target | We ship 1.4x | We ship 1.4x | We ship 1.4x |
| Kept live 4 weeks | Included | Included | Included |
| Cost | Custom quote | Custom quote | Custom quote |
Pricing depends on your option and headcount. Get a quote →
When seeding wraps,
turn the best videos into ads.
The Whitelisting add-on isn't part of seeding. It's bought per video, and we suggest it once a video has performed well or fits your brand.
Spark Ads
30 or 60 daysRun the creator's own post as a TikTok ad, from their account and in their voice, with the paid partnership clearly labeled.
Usage rights
Yours to keepWe download the TikTok video and hand you the file for Meta ads or your Amazon product page. Edits and recuts are available on request.
We offer it to creators through our own platform, and each creator can say no. Usage rights are priced at one fixed rate on our platform, the same for every creator. We'll include pricing in your quote.
We can run
the shipping, too.
Getting product to dozens of US doorsteps is part of the job, and we can run it for you. The cost depends on your product's weight and size, so we quote it per campaign.
We ship it for you
Send your stock to a US warehouse once. From there it goes door to door to every creator on the list. Customs can be handled too, depending on where it ships from.
Or ship it yourself
Already on Amazon MCF or working with a 3PL? Keep using it. We send you the creator list and addresses.
One team, from shipping to posting
We track it from the moment it leaves the warehouse to the moment the content goes live, and chase down anyone who's late.
Three things we
never skip.
We do more than mail product. We set up the conditions that produce content people believe.
Packaging worth filming
The unboxing is the first frame of every video. Seeding kits that feel like a gift give creators something to react to.
Creators who actually fit
We pick people whose feed your product belongs in, so the post fits naturally with what they already share.
Reviews people believe
We give a brief and let creators speak in their own words. Honest content is the only kind US shoppers trust, and the only kind that moves them.
Seeding pays
off when…
You're making your first real push into the US
You want wide reach without a paid-media budget to match
You need a wall of honest creator videos before you scale ads
You sell something people try: beauty, food, home goods
Start to wrap,
6 to 8 weeks.
Every step runs through your Toomyung People manager, from the first creator to the final report.
Recruit the creators
We build the campaign page on Collaboom. Creators apply, you see who came in, and we hand-pick for brand fit.
Ship 1.4x the target
We send 1.4x your video target to cover creators who don't post. It goes out through your MCF or 3PL, or our door-to-door service.
Create and post
Creators film and post, usually within 2 weeks of the package arriving. We check every video against your brief.
Report the results
Every link and view count, with engagement, in one document.
Stories from the brands
we've worked with.
“After our seeding campaign with Toomyung People, our brand awareness in the US climbed noticeably. The data-driven reporting stood out the most. They laid out a clean before-and-after analysis that made reporting to our executives easy.”
“The UGC quality blew past our expectations. Because real local creators made it, it landed naturally with US shoppers, and the paid ads we built on it saw a 2.4x lift in CTR.”
“The results were excellent for the budget, and we re-signed for the next quarter right away. The micro-influencer strategy worked especially well, and it felt less like an agency running posts and more like a partner thinking through our US launch with us.”
See the results in real campaigns
US influencer content from the brands we've worked with. Click a card to see the full portfolio.
Questions people ask.
- Product seeding sends your product to US creators and brings back unscripted TikTok videos at scale. Casting is a paid collaboration: we post the terms and fee up front, creators who fit apply, and you pick from that list and lock in direction and timing. Seeding builds awareness and reviews fast. Casting is for when you want to choose the creators yourself.
- Every campaign runs the same way: on our own Collaboom platform, with a dedicated manager and the 1.4x shipping rule. Send the form below and your manager will come back with the right mix and scale for your product, plus a quote.
- We ship 1.4x your video target up front. If your target is 100 videos, we ship to 140 creators. Some won't post, and the buffer covers them so you still reach 100.
- Every creator comes from our own community, verified with a US address and phone number. We select from the nano tier (1,000 to 10,000 followers) and up, matching on brand fit rather than follower count.
- In seeding, your manager does the picking, and you can see everyone who applied. If your target is 100, we approve 140 under the 1.4x rule, based on each creator's posting history and brand fit. If you want to pick every creator yourself, that is what Casting campaigns are for.
- Every creator is asked to disclose that they got the product for free, for example with #ad, as US rules require. We check it when we review each video.
- We invoice when the contract is signed, and payment is due by the 15th of the following month. Prices exclude tax.
- No. You can use Amazon MCF or your current 3PL as-is, or Toomyung People can run it for you. You send your stock to a US warehouse once, and it goes door to door to each creator. Customs can be handled too, depending on where it ships from. Cost depends on box weight and size, so we quote it per campaign.
- Reuse isn't included in seeding. It's a separate per-video purchase called the Whitelisting add-on. Once seeding wraps, pick the videos that performed or fit your brand best. Spark Ads runs the creator's own post as a TikTok ad. Usage rights give you the file to keep, for Meta ads or your Amazon product page.
- Every creator on Amazon Video Seeding has an approved Amazon storefront, and they post the video there. Amazon's own algorithm then decides which storefront videos surface in the Product videos area of a listing, so placement is never guaranteed. What you control is how many quality videos exist for the algorithm to choose from. Creators don't leave Amazon customer reviews or star ratings for the product. We follow each platform's rules.
- Basic Seeding starts at 50 creators, and Link in Bio and Amazon Video Seeding start at 30. Larger volumes work too. Mention it in the form and we'll quote it.
01 / 11
What's the difference between product seeding and casting?
Product seeding sends your product to US creators and brings back unscripted TikTok videos at scale. Casting is a paid collaboration: we post the terms and fee up front, creators who fit apply, and you pick from that list and lock in direction and timing. Seeding builds awareness and reviews fast. Casting is for when you want to choose the creators yourself.
Tell us what
you're launching.
Share your product and goals. Your manager will map out the right mix and scale, and send a quote.
Want a closer
look first?
Dig into the rest of what we do, or just head to the platform and browse the creators yourself.
Everything we run
The full lineup, from seeding to casting, in one place.
Services page →PortfolioThe real numbers
US campaigns we've run, with the performance data behind them.
See the campaigns →PlatformGo to Collaboom
Our US seeding platform. See the campaigns that are live right now.
collaboom.io →