Get US shoppers
talking about you.
We'll handle the hard part.
Toomyung People is an influencer marketing agency in Seoul, and Collaboom is the US creator platform we built and run. We get verified US nano and micro influencers to try your product and talk about it, then help you run the best videos as ads. Brands we've worked with include MEDIHEAL and Round Lab.
US
address and phone checked for every creator
1.4x
shipped for every video target
2x
casting list for your headcount
Brands we've worked with in the US
New to these names? Nongshim makes Shin Ramyun. MEDIHEAL and Round Lab are Korean skincare brands sold on Amazon in the US, and JUNG SAEM MOOL is the beauty line of the Korean makeup artist of the same name.
In the US,
trust beats reach.
People in the US have gotten really good at tuning out ads. What they still trust is other people. So we hand your product to creators they already follow and let them say what they actually think. It works because it's real, and you get to see every result for yourself.
Two ways in.
Start with seeding to build proof, then cast the influencers you want.
Nothing hidden.
Watch it live.
It's easy to feel out of the loop once a campaign starts. We built Collaboom so you never have to wonder. US creators join it directly, and once your campaign is live you can follow the whole thing, from who's signing up to which videos have gone up.
What our
partners say.
After our seeding campaign with Toomyung People, our brand awareness in the US climbed noticeably. The data-driven reporting stood out the most. They laid out a clean before-and-after analysis that made reporting to our executives easy.
We ran campaigns three months in a row, and they brought fresh creators each time, so our content stayed varied.
They shared every step openly, with nothing hidden. The weekly progress reports built real trust.
By repurposing the campaign videos, we hit our target ROAS in just two weeks. The precise targeting and fast turnaround were impressive.
The video quality blew past our expectations. Because real local creators made it, it landed naturally with US shoppers, and the paid ads we built on it saw a 2.4x lift in CTR.
They matched us with creators who actually get what's trending in the US. Spot on.
The performance reports were detailed and gave us a clear read on how to run our next campaign. Highly recommend.
The US sheet-mask market is fiercely competitive, and they helped us work out how to stand apart. Our Amazon category ranking went up as a result.
The results were excellent for the budget, and we re-signed for the next quarter right away. The micro-influencer strategy worked especially well, and it felt less like an agency running posts and more like a partner thinking through our US launch with us.
They thought through every detail, from picking creators to the concept, all aimed at US shoppers who read ingredient labels.
They even threw in competitor analysis, which helped us nail our positioning. They feel like a strategic partner, not just a vendor.
Tone and mood are everything in our category, and they nailed those details. Really impressed.
Why brands
come back.
Verified creators, real reach.
We check every creator's account and content before they join your campaign. You pay for real people, and the numbers hold up.
One person owns it.
You get one manager from day one to the final report. Nobody passes you around, and nothing falls through the cracks.
The real numbers.
We show you what actually happened, the wins and the misses, so you always know where your money went.
We know both markets.
We take brands into the US, most of them from Korea's crowded beauty and food categories. We know what lands with US shoppers, and what falls flat.
Good questions.
Who's this for?
Any brand trying to break into the US, mostly in beauty, food and lifestyle. Most of our clients so far are Korean, names like MEDIHEAL, Round Lab, JUNG SAEM MOOL and Nongshim, but the process is the same for any brand that can get product to US creators.
How does it actually work?
In seeding, your manager picks verified US creators and you can see everyone who applied. In casting, influencers apply and you pick. Either way we run the campaign and report back with real numbers, and one manager stays with you from kickoff to wrap-up.
What does it cost?
Product seeding is quoted by option and headcount. Casting campaigns have a fixed price per influencer by minimum follower count, from $500, paid up front for the headcount you set. The inquiry form is at the bottom of each service page.
Do you do paid influencer campaigns or UGC videos?
Yes, through Casting Campaigns. US TikTok influencers are paid to make and post a video for your brand, and you can add Spark Ads or usage rights to run those videos as ads. This replaced our former Paid Campaign and UGC Video services.
Where do your creators come from?
Every creator on a US campaign is verified with a real US address and phone number. They sign up on Collaboom, our own platform.
Let's win
the US.
Tell us about your brand and where you want to be. We'll come back with a plan you can actually run.
Get in touch